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Truecaller brings call recording and transcription to India
Truecaller has launched its call recording and transcription for paid users in India, the company's biggest market.
Truecaller is hopeful that customers will be encouraged to buy the premium plan, which starts at ₹79 ($0.95) per month or ₹529 per year ($6.38), with features like call recording. “We think Truecaller has started spending extra to grow subscribers mainly in the US, and ad-funded users mainly in selected markets in LatAm & Africa,” Numis said in the note. “Truecaller’s data & iOS product are now appropriately good to serve US subscribers well; US price points are high, and more of the US population than, say, that in India is used to paying monthly for services.
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