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Trump Family–Backed World Liberty Financial Sets Up $1.5 Billion Crypto Treasury


World Liberty Financial has struck a deal that will turn a little-known company into a vehicle for betting on the price of its crypto coin.

The crypto treasury strategy that World Liberty Financial is pursuing was first popularized by Strategy—formerly MicroStrategy—a publicly traded software company that has accumulated a trove of bitcoin currently worth more than $74 billion. Naturally, other companies are attracted to that return profile,” Bill Papanastasiou, director of equity research at analyst house KBW, told WIRED earlier in the year. But even investors who see promise in the crypto treasury strategy recognize a risk associated with the extent of the Trump family’s entanglements with the industry, which they fear could result in political blowback if the Democratic party were to return to power.

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