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Trump's tariffs could drive up iPhone prices by about 10%
Estimating the cost to Apple of paying President Trump's import tariffs, Bank of America believes that a 9% price hike for the iPhone and all other devices, would prevent losses.
Estimating the cost to Apple of paying President Trump's import tariffs, Bank of America believes that a 9% price hike for the iPhone and all other devices, would prevent losses. The calculation is based on both the tariffs expected to affect goods or components made in various countries, and an estimate of how higher prices would mean lower sales. If Apple passes on its increased costs to buyers, and sales decrease, Bank of America estimates that the company would need to raise prices by 9%.
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