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Truth Social struggles to grow its U.S. user base, new data on Trump Media app shows

Trump Media, which trades under DJT on the Nasdaq, relies on ad sales and acknowledges that a decline in user engagement could hurt its business.

Trump Media relies entirely on ad sales for its revenue, and discloses in its SEC filings that a decline in user engagement could hurt its business by making Truth Social less attractive to advertisers. GWS Magnify offered an even rosier analysis, calculating that Truth Social's monthly user numbers hit a new peak of 1.4 million in March, which carried over into April. Blanket press coverage of Trump's criminal trial and his campaign to unseat President Joe Biden, have not been enough to draw users away from Truth Social's competitors like X, formerly Twitter.

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