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Tumblr adds Reddit-like ‘communities’

Communities operate like subreddits

By Mia Sato, platforms and communities reporter with five years of experience covering the companies that shape technology and the people who use their tools. But Subreddits managed by users are both Reddit’s crown jewels and a thorn in the side of corporate interests, as demonstrated by the coordinated action taken last year in protest of changes to the platform’s API pricing structure. As Google Search degrades in usefulness — or is replaced by AI summaries — platforms like Reddit have become a central part of finding helpful information online.

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