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Tumblr To Move Its Half a Billion Blogs To WordPress

Tumblr is making the move to WordPress. After its 2019 acquisition by WordPress.com parent company Automattic in a $3 million fire sale, the new owner has focused on improving Tumblr's platform and growing its revenue. Now Automattic will shift Tumblr's back end over to WordPress, Automattic said in...

After its 2019 acquisition by WordPress.com parent company Automattic in a $3 million fire sale, the new owner has focused on improving Tumblr's platform and growing its revenue. Automattic says the move to WordPress will have its advantages, as it will make it easier to share the company's work across the two platforms. That is, Automattic's team will be able to build tools and features that work on both services, while Tumblr will be able to take advantage of the open source developments that take place on WordPress.org.

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