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Tumblr’s owner is striking deals with OpenAI and Midjourney for training data, says report


It’s been rumored on Tumblr for days.

The owner of Tumblr and WordPress.com is in talks with AI companies Midjourney and OpenAI to provide training data scraped from users’ posts, a report from 404 Media alleges. According to 404 ’sreport, Automattic plans to launch a new setting Wednesday that will “allow users to opt-out of data sharing with third parties, including AI companies.” But it cites internal posts that suggest the company scraped an “initial data dump” containing “all Tumblr’s public post content between 2014 and 2023,” including — apparently by mistake — content that wouldn’t be publicly visible on blogs. Companies have struggled to walk a line between satisfying users and experimenting with new AI tools, leading to backlash against online spaces like DeviantArt that have flirted with the tech.

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