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Tupperware files for bankruptcy as demand slides

The US company says it will ask for court permission to start a sale process of the business.

Tupperware was a major innovation, as it utilised new plastics to keep food fresh for longer, which was invaluable when refrigerators were still too expensive for many families. "Shifts in buyer behaviour pushed its containers out of fashion, as consumers have started to wean themselves off addictions to plastics and find more environmentally conscious ways of storing food." Ms Streeter added that "serious hiccups" in Tupperware's financial reporting also had a negative impact on the company, including the mis-stating of results in 2021 and 2022.

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