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TuSimple pivot from self-driving to AI animation is complete with CreateAI rebrand
TuSimple has completed its pivot away from autonomous trucking to AI animation and gaming with a rebrand. The company shall henceforth be known as
The rebrand comes as TuSimple is embroiled in controversy over the company’s plans to move its remaining U.S. assets to China to fund the new business, which it initially announced in August. “We are confident that our integrated approach at the intersection of generative AI and digital entertainment creation is a differentiating factor, one that provides significant long-term growth opportunities,” Lu said in a statement. Previously, she covered social media for Forbes.com, and her work has appeared in Bloomberg CityLab, The Atlantic, The Daily Beast, Mother Jones, i-D (Vice) and more.
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