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TV is watching you – Companies inventing new ways to make money off your data
Roku, Amazon, and practically every company in the streaming business are inventing new ways to make money off your data.
This isn’t just a Roku problem, although the company found itself in hot water when some users were recently required to watch a video ad — a Moana 2 trailer — before they could access their TV’s home screen at all. Over the course of the next 15 years, Roku would grow its hardware business to include streaming sticks, which are basically just smaller set-top-boxes; wireless soundbars, speakers, and subwoofers; and after licensing its operating system to third-party TV makers, its own affordable, Roku-branded smart TVs. Yash Vekaria, a PhD candidate at UC Davis, called the HDMI spying “the most egregious thing we found” in his research for a paper published last year on how ACR technology works.
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