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Twitch announces 60/40 revenue split in expanded Plus Program
Twitch is introducing a new tier to its premium revenue share program — currently known as the "Partner Plus Program" — that would grant a 60/40 revenue Twitch is introducing a new tier to its Plus program, in addition to lifting the $100,000 cap, to make premium revenue sharing more accessible.
“We know that streamers have been quite clear, it’s a priority for them to have access to higher revenue shares, so we launched the Partner Plus program in its initial form,” Mike Minton, Twitch’s Chief Monetization Officer, told TechCrunch ahead of the announcement. The streamers most likely to be affected by this change, Twitch CEO Dan Clancy said in the blog post, are those who qualify for the 70/30 split, and eliminating the annual cap will offset the impact on monthly income. When the program began rolling out, smaller streamers complained that the 350 monthly subscriber minimum was unattainable, especially because gifted and Prime subscriptions didn’t count toward the total.
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