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Twitter alternative Bluesky shows off custom Super Bowl feeds (both with and without Taylor Swift)


Twitter/X alternative Bluesky is gearing up for one of the biggest weekends in social media with the launch of custom feeds prepped for Super Bowl fans.

One feed focuses on conversations around the big game itself while the other also includes news about Taylor Swift, who’s expected to attend to cheer on her boyfriend, Kansas City Chiefs tight end Travis Kelce. But this divide also makes for the perfect time to demonstrate Bluesky’s support for algorithmic choice — a differentiating feature for the startup that aims to become a decentralized version of Twitter. Though Bluesky isn’t necessarily known for having a large community of sports fans, it has gained more attention after launching this week to the public after a long invite-only period which had some wondering if it arrived too late.

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