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Two Upstart Search Engines Are Teaming Up to Take on Google

Generative AI and new rules targeting tech giants are giving Ecosia and Qwant fuel to challenge Google and Microsoft and develop a web index for Europe.

“We’re bringing together the most experienced search engineers to build sovereign tech in Europe—especially for the French and German language, and we’re supremely confident that this will appeal to the investment community,” Kroll says. Heesoo Jang, an assistant professor of media law and ethics at University of Massachusetts Amherst, says irrelevant and spammy Google results have driven South Korean users away from the service. In June, a study by UC Berkeley researchers found that queries in Ethiopian languages such as Amharic on Google’s YouTube for popular but benign topics led to results for sexual content.

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