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Two years in, Apple is now officially on Threads

It took a minute, but Apple has at last activated its official account on Threads, and it instantly picked up nearly 5 million followers.

The company has been quiet on alternative platforms like Mastodon, where only Phil Schiller, Apple Fellow and longtime marketing chief, maintains a personal presence. Just today, The Telegraph published a story called “ The Left is abandoning its online safe space “, to which social media consultant Matt Navarra noted: Still, with Meta continuing to push Threads as a more stable alternative to X and, at the same time, signals it’s finally ready to move beyond being Instagram’s sidekick, Apple’s quiet entrance is worth noting.

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