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U.S. remains leader in casual game ad spending | Mintegral
The U.S. solidified its position as the top global market for app advertisers, despite a highly competitive landscape, Mintegral said.
The U.S. solidified its position as the top global market for app advertisers, with game ad spending increasing by 0.46% year-over-year, despite a highly competitive landscape, Mintegral said. Mintegral also said sports games, among other genres, saw significantly longer campaign durations, pointing to a shift in strategic investments aimed at sustained advertising over experimentation. “The US gaming market continues to be a powerhouse,” said Jeff Sue, general manager for the U.S. at Mintegral, in a statement.
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