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Uber Eats launches a TikTok-like video feed to boost discovery
Uber Eats is launching a TikTok-like short-form video feed to boost discovery and help restaurants showcase their dishes.
The company’s Global Head of Product, Awaneesh Verma, told TechCrunch exclusively in an interview that the new feed is being tested in New York, San Francisco, and Toronto. As for consumers, many people already use social media to discover new places and dishes to try, so Uber Eats likely hopes that its new feed will encourage users to try to find inspiration directly within its own app. Verma also shared that in order to further support merchants, the company has revamped its Uber Eats Manager software and added personalized growth recommendations.
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