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Uber is finally letting women riders in the US match with women drivers
Uber will soon roll out its "women preference" feature in the U.S., starting with Detroit, Los Angeles, and San Francisco.
Six years ago, Uber launched a feature in Saudi Arabia that let women drivers on its ride-hailing app ask to be connected to female riders. Ride-hailing companies like Uber and Lyft have grappled with ways to improve safety and attract the broadest set of users — both on the driver and rider sides. Kirsten Korosec is a reporter and editor who has covered the future of transportation from EVs and autonomous vehicles to urban air mobility and in-car tech for more than a decade.
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