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Uber promises member exclusives as Uber One passes $1B run-rate
Uber plans to deliver more perks to Uber One members, like member-exclusive events, in a bid to gain more revenue through subscriptions. “You will see
Uber said it would share more information on these experiences in the future, but some members have received emails already about exclusive deals, like a party with rapper Post Malone at the Fontainebleau in Las Vegas. The introduction of member events is an attempt to attract more subscribers, who tend to send more on the platform and use more of Uber’s products. To increase retention of Uber One, the company is also pushing its annual pass, which lets users have a cheaper monthly option if they sign on for the year.
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