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Ubisoft boss: generative AI is just another new technology to be tested
Ubisoft boss Yves Guillemot has discussed the company's strategy of experimenting with generative AI, as detailed in to…
Ubisoft boss Yves Guillemot has discussed the company's strategy of experimenting with generative AI, as detailed in today's announcement of NEO NPCs- a new prototype project from Ubisoft designed to let video game characters respond with custom responses to players' speech input. Speaking at a press briefing for the NEO NPC project held at GDC this week in San Francisco, attended by Eurogamer's Chris Tapsell, Guillemot likened Ubisoft's experimentation with generative AI to some of its other early bets on emerging technology, like Xbox's camera Kinect and Nintendo's motion-controlled Wii. Watch on YouTube"We think each time when new technology is coming on a new machine you have the possibility to create new experiences," he continued.
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