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Ubisoft CEO Defends Skull and Bones' $70 Price

Ubisoft co-founder and CEO Yves Guillemot has defended the $70 price tag for Skull and Bones, calling it a "quadruple-A game." From a report: During a Q&A session as part of a conference call discussing Ubisoft's Q3 sales for its fiscal year 2024, one caller pointed out that Skull and Bones now ...

Ubisoft co-founder and CEO Yves Guillemot has defended the $70 price tag for Skull and Bones, calling it a "quadruple-A game." From a report: During a Q&A session as part of a conference call discussing Ubisoft's Q3 sales for its fiscal year 2024, one caller pointed out that Skull and Bones now appears to be taking a more live service approach -- the game's Year 1 roadmap was recently published, for example. The caller asked why Ubisoft was insisting on charging $70 for the game and potentially limiting the size of its player base, suggesting a free-to-play model may better suit the live service mechanics and give it a better chance of building a community.

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