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Ubisoft CEO responds to Stop Killing Games, says "Nothing is eternal"
Ubisoft CEO Yves Guillemot recently waded into the controversy over the end-of-life deactivation of online games. He highlighted the company's efforts to address the problem while also...
As publishers push back and the CEO of Ubisoft addresses the issue, the central argument boils down to whether online games are media or services. However, in the eyes of many consumers, the fact that playing The Crew required a one-time purchase at full retail price attracts comparisons to traditional offline media. Most notably, European Parliament Vice President Nicolae Ștefănuță added his signature and stated his belief that games, once sold, belong to the buyer.
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