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Ubisoft focusing on open world and live service games, continues to invest in generative AI
Ubisoft will now focus on open world and live service games, as it invests in AI to assist development. The strategy wa…
The company's next games slot neatly into this strategy: namely Star Wars Outlaws, the newly-revealed Assassin's Creed Shadows, and free-to-play shooter XDefiant. "This focus not only offers profitable growth and recurrence prospects but also allows us to leverage and better cross-fertilise Ubisoft's established brands as well as ongoing targeted investments in proprietary technologies to reach and sustain a competitive advantage." NEO NPC remains something of a prototype, so it's unclear if this technology has been used in Assassin's Creed Shadows and Star Wars Outlaws, or if it will be employed in future games instead.
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