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Ubisoft investors push for company sale as shares hit decade-low | The Star Wars Outlaws effect
Ubisoft was banking on Star Wars Outlaws to be a massive, multi-platform hit that would earn the company plenty of money, especially with the expensive Gold and...
The French studio is reeling from the comparative failure of Star Wars Outlaws – a game it expected to be smash hit – and as a result has just delayed the release of Assassin's Creed Shadows by three months. Ubisoft was banking on Star Wars Outlaws to be a massive, multi-platform hit that would earn the company plenty of money, especially with the expensive Gold and Ultimate editions and season pass. As reported by CNBC, AJ Investments, an activist investor with a less than 1% stake in Ubisoft, now says that it was working with other shareholders to push the company to sell itself to private equity firms or to Chinese gaming giant Tencent.
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