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Ubisoft Wants You To Be Comfortable Not Owning Your Games
With the pre-release of Prince of Persia: The Lost Crown started, Ubisoft has chosen this week to rebrand its Ubisoft+ subscription services, and introduce a PC version of the "Classics" tier at a lower price. And a big part of this, says the publisher's director of subscriptions, Philippe Tremblay,...
With the pre-release of Prince of Persia: The Lost Crown started, Ubisoft has chosen this week to rebrand its Ubisoft+ subscription services, and introduce a PC version of the "Classics" tier at a lower price. And a big part of this, says the publisher's director of subscriptions, Philippe Tremblay, is getting players "comfortable" with not owning their games. [...] What's more chilling about all this, however, is when Tremblay moves on to how Ubisoft wishes to see a "consumer shift," similar to that of the market for CDs and DVDs, where people have moved over to Spotify and Netflix, instead of buying physical media to keep on their own shelves.
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