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Ubisoft's annual financial report includes claim that monetizing games with microtransactions 'makes the player experience more fun' | Ubisoft's latest financial report defends monetization in premium games.
Ubisoft's latest financial report defends monetization in premium games.
The report, filed on June 19, is pretty extensive, but only ten pages in, it dives into key elements of Ubisoft's "group business model and strategy," which includes further monetization after the initial purchase in the company's games. Our monetization offer within premium games makes the player experience more fun by allowing them to personalize their avatars or progress more quickly, however this is always optional." "Monetization and engagement policies that respect the player experience" feels like a half-hearted attempt to avoid much-reviled "pay to win" strategies, or otherwise aggravating marketing of in-game purchases.
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