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UBS and Gartner Trim Smartphone, PC Forecasts Amid Tariff Fears


Analysts at UBS and Gartner have significantly reduced their growth forecasts for global PC and smartphone markets as a result of mounting pressures from trade tariffs and broader macroeconomic uncertainties that are expected to impact consumer demand through 2026. From a report: In a pair of resear...

Analysts at UBS and Gartner have significantly reduced their growth forecasts for global PC and smartphone markets as a result of mounting pressures from trade tariffs and broader macroeconomic uncertainties that are expected to impact consumer demand through 2026. From a report: In a pair of research reports sent to their clients on Wednesday, UBS and Gartner revised down their global PC shipments forecast for 2025 and 2026 from previous estimates of 5% and 4% growth to just 2% for both years, citing the potential impact of trade policy and macroeconomic headwinds. UBS expects the region to be disproportionately affected by tariff measures, projecting US PC demand could decline by 1.1% in 2025 before registering a modest 0.8% recovery in 2026, significantly underperforming compared to the mid-single-digit growth forecasts for other regions.

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