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Uh-oh, Instagram is testing ads and you can't skip them

Doom scrolling could be a thing of the past.

Meta, the company that owns Instagram, is testing ads that cannot be skipped on its platform, according to several Reddit and X users (via Mashable). The whole platform is already basically "soft ads" that generate revenue based on people being on there for ages, consuming content without thinking too much about it all and now they're forcing users to stop scrolling and drawing attention to the fact they're on an app designed to sell them things." One good thing that could come out of this "Ad-break" is that it would give users a break from going down the Instagram rabbit hole for hours, leading to unwanted procrastination.

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