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UK bans fake reviews and sneaky fees

New law aims to eliminate added costs that can be up to 25% of retail price

Justin Madders, minister for employment rights, competition and markets, said: “From today consumers can confidently make purchases knowing they are protected against fake reviews and dripped pricing. “These changes will give consumers more power and control over their hard-earned cash, as well as help to establish a level playing field by deterring bad actors that undercut compliant businesses.” A research study published by the Department for Business and Trade in April 2023 found that at least one in 10 of all product reviews on third party e-commerce platforms are likely to be fake – most positive and designed to encourage consumer purchases.

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