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UK may require Google to give users alternative search options and rank its results ‘more fairly’
The UK's competition regulator may require Google to offer users alternative search engines; change how it ranks searches; and improve data portability.
In a blog post about the consultation and proposed designation, CMA chief executive Sarah Cardell noted that U.K. businesses spent more than £33,000 per advertiser on Google search ads last year. “These targeted and proportionate actions would give UK businesses and consumers more choice and control over how they interact with Google’s search services — as well as unlocking greater opportunities for innovation across the UK tech sector and broader economy,” Cardell said in a separate statement. He covered North American and European M&A, equity, regulatory news and debt markets at Reuters and Acuris Global, and has also written about travel, tourism, entertainment and books.
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