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UK opens antitrust investigation into Google's search practices
The EU, US and Japan have launched similar probes.
The CMA's investigation will look at whether Google is hindering outside innovation, giving its own services preference and collecting or using data without users' consent. "Millions of people and businesses across the UK rely on Google’s search and advertising services – with 90 percent of searches happening on their platform and more than 200,000 UK businesses advertising there," said Sarah Cardell, Chief Executive of the CMA, in a release. For example, if the CMA gives Google's search and search advertising services an SMS designation then it could force the company to make collected data available to competitors or to give publishers greater control over how Google utilizes their data.
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