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UK’s CMA slaps Google Search and its 90%+ market share with an antitrust investigation

The Competition and Markets Authority — the U.K.’s antitrust watchdog — is wasting no time in lodging its first official investigation of 2025 under its

“Millions of people and businesses across the UK rely on Google’s search and advertising services,” said Sarah Cardell, Chief Executive of the CMA, in a statement. Once designated, it says, “the CMA can impose conduct requirements or propose pro-competition interventions to achieve positive outcomes for UK consumers and businesses.” This is already on the CMA’s radar: it noted in its announcement that “effective competition could keep down the costs of search advertising, equivalent to nearly £500 per household per year, in turn lowering prices across the economy.”

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