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Uncovered emails showed how Meta struggled to keep Facebook culturally relevant
With the first week of Meta’s antitrust trial behind us, documents shared by the U.S Federal Trade Commission (FTC) offered more insight into Meta’s
In a series of messages from April 2022, which were shared as evidence during the trial, Zuckerberg discussed concerns about Facebook’s “Friends” structure and format being outdated as every other major platform focused on “Following.” Even though the FB app’s engagement is steady in many places, it feels like its cultural relevance is decreasing quickly and I worry that this may be a leading indicator of future health issues. This obviously carries the risk that if we did that then a lot of people just wouldn’t rebuild their graphs or would become less engaged, so if we wanted to consider this we’d have to build out an experiment and test it in a smaller country to make sure it led to a positive result.
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