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United Airlines starts serving passengers personalized ads on seatback screens

United's Kinective Media is the latest example of how airlines have adopted new revenue streams such as cobranded cards.

Delta Air Lines said in early 2023 that it would start offering free Wi-Fi to customers if they were registered members of its SkyMiles frequent flyer program. The airline is in the midst of a massive upgrade of its narrow-body cabins, including its in-flight entertainment system with new screens and other features, though supply chain problems have delayed some of the aircraft revamps. United Airlines launched Kinective Media, a platform that aims to connect brands to customers via the carrier's seat-back screens and app.

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