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United Airlines Starts Serving Passengers Personalized Ads On Seat-Back Screens
United Airlines on Friday launched a media platform to serve travelers personalized ads on seat-back screens and in its app, among other platforms, as it seeks to leverage customer data. CNBC reports: United said its new platform, Kinective Media, is already working with Norwegian Cruise Line, Macy...
United Airlines on Friday launched a media platform to serve travelers personalized ads on seat-back screens and in its app, among other platforms, as it seeks to leverage customer data. CNBC reports: United said its new platform, Kinective Media, is already working with Norwegian Cruise Line, Macy's, IHG Hotels & Resorts, TelevisaUnivision and JPMorgan Chase, which offers a host of co-branded credit cards with United. "There is the potential for 3.5 hours of attention per traveler, based on average flight time," United said.
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