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Unity cancels its much-hated Runtime Fee, opting for traditional price increases instead
In a big step by new CEO Matthew Bromberg, Unity is canceling its much-hated Runtime Fee that stirred a developer revolt.
“Over the last 20 years, we’ve partnered with brilliant designers and developers, artists and engineers, publishers and platforms, to build a world where great games could be built by anyone, for everyone. And what we’ve heard customers tell us is that as long as we hold up our side of the market, which is again delivering well performing stable products and supporting them properly, they understand that that price increases are sometimes a part of landscape.” Bromberg said the aim was to deliver value at a fair price in the right way so that developers will continue to feel comfortable building their business over the long term with Unity as a partner.
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