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Unity has eliminated its controversial runtime fee


Bullying really does work.

One year to the day since Unity announced its runtime fee pricing model, the software developer is canceling that program effective immediately. “After extensive consultation with our games community and customers, we’ve decided to cancel the Runtime Fee,” said Unity CEO Matt Bromberg in the blog post announcing the news. Unity also added a new option that allows developers to choose how to pay: either a flat 2.5 percent revenue share or the amount calculated by the per-download pricing scheme.

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