Get the latest tech news
Unity launches new Audience Hub for privacy-first ad campaigns
Unity announced the launch of the Unity Audience Hub for advertisers, which offers targeting with a focus on data privacy.
The Audience Hub is powered by Optable, with Experian as its initial third-party data partner. According to beta tests, brands using Audience Hub saw an 102.6% increase in click-through-rate and a 103.6% uplift in engagement. By combining curated audience insights with enriched targeting, omnichannel reach, and partnerships with industry leaders like Roku and Experian, we’re making it easier for brands to maximize performance and drive measurable results across mobile, web, and CTV.”
Or read this on Venture Beat
