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Universal Adds ‘No AI Training’ Warning to Movies
It's the return of the pirates of Silicon Valley.
According to The Hollywood Reporter, Universal Pictures has started including a message in the credits of its films that indicates the movie “may not be used to train AI” in part of an ongoing effort by major intellectual property holders to keep their content from getting fed into the machines (at least without being paid for it). The message is accompanied by a more boilerplate message that states, “This motion picture is protected under the laws of the United States and other countries” and warns, “Unauthorized duplication, distribution or exhibition may result in civil liability and criminal prosecution.” In other countries, the company includes a citation of a 2019 European Union copyright law that allows people and companies to opt out of having their productions used in scientific research, per THR. The messages are meant to offer an extra layer of protection from having the films fed into the machines and used as training data—and from having AI models be able to reproduce the work.
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