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Unlocking generative AI’s true value: a guide to measuring ROI

In the race to harness the transformative power of gen AI, enthusiasm alone won't generate returns.

In today’s interconnected business environments, isolating the impact of AI from other factors – market fluctuations, concurrent tech upgrades, or even changes in workforce dynamics – is akin to untangling a Gordian knot. Improved decision-making, accelerated innovation and enhanced customer experiences often play a crucial role in determining the success of gen AI initiatives—yet these benefits don’t easily fit into traditional ROI models. Drip Capital, a fintech startup specializing in cross-border trade finance, provides a concrete example of how businesses can apply a structured approach to measuring the ROI of gen AI initiatives.

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