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Unlocking the 'aha' moment: Developer relations for startups
(DevRel) can be a cornerstone of product adoption and growth for early-stage companies, but too often early-stage companies end up focusing on the wrong things. The linchpin for success lies in how quickly developers reach their first "aha" moment—that pivotal interaction when they truly grasp your product's core value and potential.
Before I joined SignalFire, I spent my career building high-performing developer relations teams at Twilio, Auth0, and PlanetScale and advising startups on how to do DevRel at an early stage. By avoiding the pitfall of spreading yourself too thin, you create the bandwidth necessary to refine your product, documentation, and support channels, ultimately leading to stronger connections with your core user base and more sustainable growth. As you fine-tune your approach to guide developers swiftly to their “aha” moments, you're not just winning individual users; you're fostering a community of champions who will propel your product forward.
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