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Up to 30% of Apple Vision Pro Returns Are Because Users Don't Get It, Analyst Says


While Vision Pro returns were uncommon, many came down to owners not figuring out its spatial computing.

“It is noteworthy that about 20–30% of users who return their products do so because they do not know how to set up Vision Pro,” said Kuo in a translated analyst note on Wednesday. Kuo’s investigation finds that just 1% of Vision Pro owners returned their headsets, which is fairly standard, and less frequent than lengthy essays on social media would have you believe. Apple’s products are renowned for their intuitive user interfaces, like the iPhone and Mac, but it seems the Vision Pro might be missing the mark in this respect.

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