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Upwork is buying its way into corporate staffing beyond freelancers
The company will merge Bubty and Ascen with its existing enterprise business to form a separate entity later this year.
Upwork, a platform that connects companies with freelancers, announced two acquisitions to help build out a new, standalone enterprise-focused business that could expand its market reach. The San Francisco-based company announced it has acquired Bubty, a workforce management platform, and has signed a definitive agreement to acquire Ascen, a global compliance and employer of record company, ahead of its second-quarter earnings call on August 6. “Most of the providers that exist today force their customers to choose between flexibility and compliance, or speed and scale, or having a digital tool versus having something that’s actually robust and for the enterprise,” Brown said.
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