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US 'click to cancel' rule to ban subscription traps

New rule requires businesses to make subscribing and cancelling subscriptions equally simple.

Businesses, including retailers and gyms, will also have to get consent from customers before renewing subscriptions or converting free trials into paid memberships. The lawsuit accused the firm of tricking customers into signing up for Prime subscriptions that renewed automatically and made it difficult for people to cancel. It also said Amazon's website designs pushed customers into agreeing to enrol in Prime and have the subscription automatically renewed as they were making purchases.

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