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US Broadband Providers To Begin Providing New Comparison Labels
Major U.S. broadband internet providers must start displaying information similar to nutrition labels on food products to help consumers shop for services starting on April 10, under new rules from the Federal Communications Commission. From a report: Verizon Communications said it will begin provid...
The rules require broadband providers to display, at the point of sale, labels that show prices, speeds, fees and data allowances for both wireless and wired products. Verizon Chief Customer Experience Officer Brian Higgins said in an interview the labels will help consumers make "an equal comparison" between product offerings, speeds and fees. Higgins said standardized labels across the industry "make it easier for customers to do a comparison of which provider is going to be the best fit for their needs."
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