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US DoJ wants Google to sell two of its ad products
The U.S. Department of Justice is proposing that Google sell two of its advertising products to restore competition in the ad tech space, according to a
In response to these proposals, Google’s VP of regulatory affairs, Lee-Anne Mulholland, said that the measures would harm publishers and advertisers. The DOJ’s additional proposals to force a divestiture of our ad tech tools go well beyond the Court’s findings, have no basis in law, and would harm publishers and advertisers,” Mulholland said in a statement. These include making AdX real-time bids available to all third-party ad servers, and keeping Google’s actions under an independent compliance observer for three years.
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