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US News Makes Money From Some of Its Biggest Critics: Colleges
Jonathan Henry, a vice president at the University of Maine at Augusta, is hoping that an email will arrive this month. He is also sort of dreading it. The message, if it comes, will tell him that U.S. News & World Report has again ranked his university's online programs among the nation's best....
History suggests the email will also prod the university toward paying U.S. News, through a licensing agent, thousands of dollars for the right to advertise its rankings. "The Amazonification of how we judge a product's quality," he said, has infiltrated higher education, as consumers and prospective students alike seek order from chaos. The Citadel, South Carolina's military college, moved in August to spend $50,000 for the right to use its rankings online, in print and on television, among other places.
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