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US reverses ban on Juul vaping products
The FDA said that, while it was lifting the ban, it would continue to review the company's products for approval.
In a statement on Thursday, the company said it appreciated the FDA decision and will work with the agency to pursue a marketing authorisation for its products. Juul, which was founded in California in 2015 by a pair of smokers, has marketed itself as a healthier alternative to traditional cigarettes. Critics blamed the rise on the colourful packaging, a variety of flavours and the use of young models in marketing campaigns.
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