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USA Today Enters Its Gen AI Era With a Chatbot
The chatbot-like tool called DeeperDive can converse with readers, summarize insights from its journalism, and suggest new content from across its sites. Its an effort to beat the AI industry at its own game.
Like other publishers, Gannett has signed some deals with AI companies, including Amazon and Perplexity, to license its content. DeeperDive represents a bet that harnessing the same generative artificial intelligence technology could help publishers capture readers attention by engaging with them in new ways. Gannett’s CEO Reed said ahead of today’s event that, together with Taboola, his firm is interested in exploring agentic tools for readers’ shopping decisions.
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