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Users can now purchase e.l.f. Cosmetics products through Roblox
Aspiring beauty gurus can now purchase a selection of physical e.l.f. Cosmetics products through its Roblox experience, powered by Walmart.
Developed in partnership with eGen and Supersocial, the beauty brand launched its Roblox experience in November 2023 with the goal of helping the next generation build entrepreneurship skills and cultural awareness. The shoppable future of Roblox means that brands can immerse communities into their stories — and enable customers to complete their journey with a purchase while socializing with their friends.” For example, the brand partnered with SimplyALemon, known for her Kawaii item collection in her Roblox group The Lemon Land, to design the virtual twin hat bundled with the e.l.f.
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