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Users demand a big discount to pay for subscriptions out of the App Store
Big developers are hoping that US users will be tempted to buy subscriptions outside of the App Store, but a survey suggests that the few that shift will need to be tempted by giant discounts.
According to a May AlphaWise survey outlined in a Morgan Stanley analyst note seen by AppleInsider, many consumers still want to make purchases without going through Apple's payment systems. That said, the needed discount percentage isn't great news for developers, since it's so close to the existing 30% fee for App Store transactions that Apple already charges. While to developers there may not necessarily be as much of a benefit as one thought for having an external storefront for in-app purchases, if the survey is to be believed, there's still a lot for Apple to care about.
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